The Program: Texas Tech | Official Trailer | Paramount+
From director and showrunner Micah Brown (Coach Prime, Untold: Sign Stealer), The Program: Texas Tech has been in production since January 2026 during an off-season that could redefine college football capturing Head Coach Joey McGuire race to reinvent the team and build a new identity around a prized transfer quarterback whose future suddenly hangs in the balance.
The four-part docuseries, with support from adidas, is produced by Skydance Sports and Second Wind Creative, with Jesse Sisgold, Jon Weinbach, Greg Groggel, and Dan Marks executive producing for Skydance Sports, and Micah Brown executive producing for Second Wind Creative.
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The Program
